8 Things to keep in mind when launching a Social Media Campaign

8 Things to keep in mind when launching a Social Media Campaign Remember that Social media is earned media. This is in stark contrast to paid media, like PPC, television, or other ad placements, and owned media like websites, publications, and so forth. This means exactly what it means, you can’t buy or own your social audience, you have to earn them. Here are a few things to keep in mind: 1....